Posted on: Thursday, November 11, 2010
IMPROVD is one of those lines where you just think, 'I literally could wear every single piece.' Basic, well constructed, and using my favorite color palette of allllll black, the collection has been heavily buzzed about amongst the fashion elite.
more info here:
IMPROVD began with a Spring 2010 collection, introducing a new genre of affordable couture: avant- garde basics that combine an intellectual aesthetic with quality, at an unexpected price point. The mastermind of experienced retailers Sam Ben-Avraham, founder of NYC’s cult boutique, Atrium, and Project Global Tradeshow, and Valentino Vettori, formerly of Diesel, IMPROVD features timeless, minimalist pieces with a high-end sophistication.