"HauteLook, the Los Angeles-based online private sale site offering exclusive, limited-time sale
events to more than 2.8 million members, is partnering with PROJECT to provide industry-leading
social media expertise to the PROJECT show.
On Tuesday, August 17th, HauteLook and PROJECT will host The Tweet House panel discussion
about the intersection of social media and the fashion industry in Las Vegas at the Mandalay Bay,
from 6:30 p.m. to 7:30 p.m. Moderated by Steve Broback (@sbroback) of The Tweet House, the
panel will discuss the best ways for fashion brands to engage customers via social media and other
“real-time” web technology. Panelists include Roger Erik Tinch (@tinch), the Director of Social
Media for MUBI.com and a social media consultant for the Sundance Film Festival; Jaclyn Johnson
(@jaclynrjohnson), a social media guru who has developed strategies for clients including BlueFly,
Joe’s Jeans and MAC cosmetics; and Jessica Berlin, Social Media Manager at Cirque du Soleil."
