Posted on: Monday, May 23, 2011
va va va video shopping is some future shit. Oki-ni, the super rad menswear shop, launched a fully shopable video, a bunch of cuties playing ping pong (which is super random but whatever). Just click on whatever outfit you like and you are brought to the product page. This is totally going to take off in terms of branded video content, lookbooks, music videos, and who the hell knows what else. etc. right? righhhhhht?