Urban Outfitters Inc., which is the umbrella company for Anthropologie, Free People, UO, and Terrain ( a flower company?) launched an all encompassing site at URBN.com (formerly a redirct for Urban Outfitters apparel site). The new site has financial information on each company, annual reviews, and a roundup of catalog images used for each brand over the year.
They even have a flickr stream of their corporate offices. And, for each brand they have a Myspace (UO is 32 years young?), YouTube, and blog url ( except for Anthropologie which only has a shoppable onling catalog) .... talk about wanting your consumers to interact with your brand?
i noticed this too. i have no idea why they would do that. its stupid. i dont care for writing out urbanoutfitters when urbn did the trick.
ReplyDeletei am lazy.
Ha so true! Sneaky strategy!
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