Posted on: Monday, February 11, 2008
How Ford models made it on the web. according to INC Magazine
I helped virally promote the videos with Bluefly... my favorite quotes from the article
"This isn't advertising; it's not product placement," Grossbach says. "It's organic product integration. Bluefly didn't tell our models what to say. And if they had tried to, we'd have told them to go shoot a commercial."